Freelance: Creative Freedom and Exploration
August 2017 - Present
A freelancing graphic designer is a creative powerhouse, wielding their artistic prowess and technical skills to craft visually stunning designs that captivate and communicate clients' messages. With the ability to work remotely and independently, Heather is able to cater to a wide range of industries and businesses seeking to establish their brand identity or enhance their marketing efforts.
Operating in a dynamic and ever-evolving digital landscape, Heather is equipped with a diverse set of tools and software to bring their imaginative ideas to life. They deftly navigate through industry-standard software such as Adobe Creative Suite, mastering programs like Photoshop, Illustrator, and InDesign, enabling them to seamlessly transform concepts and visions into tangible designs. Their expertise covers various design disciplines, including web design, logo design, typography, print materials, and social media graphics.
One of Heather’s greatest strengths as a freelancing graphic designer is her innate ability to understand clients' needs and translate them into visually appealing designs. Through effective communication and collaboration, she conducts thorough consultations, grasping the essence of the brand, target audience, and desired outcome. This holistic understanding forms the foundation for their creative process, enabling them to deliver designs that align perfectly with the client's aspirations and objectives.
However, with freelancing comes the responsibility of Heather managing her own business affairs, including client acquisition, budgeting, and project management. Flexibility is at the heart of freelancing, and in this field, Heather truly embodies this concept. She has the liberty to work on her own terms, establishing her own schedule and selecting her ideal work environment.
Practice Areas
Branding, Brand Identity, Advertising, Layout, Mockups, Typography, Vector Graphics, Visual Hierarchy, Color Theory
Signature Sweets by Amanda
April 2021 - Present
Amanda stands out as one of the most exceptional bakers Heather ever had the pleasure of knowing and working with. She was the creative mind behind the delectable desserts at Heather's wedding, the stunning birthday cakes for various occasions, and a range of other extraordinary treats that made special moments even more memorable. As Heather and Amanda continued to work together, an exciting opportunity arose – Amanda approached Heather with the idea of rejuvenating her bakery's logo.
Their collaboration began with this logo refresh and quickly evolved into a dynamic partnership. Together, they embarked on numerous ventures, including crafting personalized stickers for brides, designing eye-catching graphics for cakes, and even conceptualizing box designs to elegantly deliver desserts to countless customers spanning the entire country.
If you have a sweet tooth you should go check out Amanda’s site! You won’t be disappointed. signaturesweetsbyamanda.com
Testimonial
I cannot rave about Heather enough! Her attention to detail and creativity is out of this world. I have worked with Heather for designing some of my dessert boxes over the last few years and I am so thankful I’ve found her. She listens to what I’m looking for, is very patient with me, finishes the job so quickly, and makes sure I am satisfied. I appreciate everything she’s done for me and my company to help it grow and create eye-appealing products for my clients.
Amanda Keeney
Owner, Signature Sweets by Amanda
Northern Paving and Sealcoating
April 2021
Northern Paving & Sealcoating’s business owner approached Heather to create a logo that would not only be eye catching but also help make a statement around town. Collaborating closely with the company owner, Heather participated in the creation of a logo aimed at enhancing the company's visibility, driving business promotion, and attracting a fresh wave of customers.
Chhokar Law Group
December 2022
Chokkar Law Group has recently expressed their interest in revitalizing their online presence by seeking a website and logo refresh. Their aim is to modernize their digital identity, enhance user experience, and ensure that their website effectively conveys the necessary information to their valued clients.
Photography
Ever since Heather was gifted her first Canon EOS Rebel T5 camera at the tender age of 14, photography has continued to be a treasured hobby for her. Not only has she been sought after by friends and family to immortalize various occasions through her lens, but she also finds immense joy in capturing the beauty of nature.
In addition to her personal endeavors, Heather's dedication to her craft shone when she took on the role of photographer for her current employer, filling in the gap when the company lacked a designated photographer. Heather's willingness to step up and deliver exceptional results demonstrated her commitment to her passion.
Below, you'll discover a selection of Heather's most captivating photographs, showcasing her skill and creativity.